The General Store
Live bait, ice cream, firewood, fresh coffee, and a little bit of everything you forgot to pack. The Northwoods’ friendliest stop — just minutes from the beach.
Stocked for Travelers
Everything You Need for the Northwoods
Frozen Pizza
Locally sourced frozen pizzas from The Original Pizza Parlor in Iron River — grab one to go.
See detailsLive Bait
Nightcrawlers ready for Lake Superior.
Ice Cream
Small-batch flavors — cones, dishes, waffle cones, cups.
Coffee & Snacks
Hot coffee, hot dogs, chili dogs, cookies & fresh popcorn.
Camping Supplies
Firewood, propane, charcoal, ice & camping essentials.
Firewood & Propane
Bundled firewood and propane tank fills for your cabin or campsite.
Local Favorites
Locally smoked fish, jams, sauces, and Wisconsin-made goods.
Merchandise
Hats, tees, souvenirs and co-branded Herbster gear.
Fishing Supplies
Tackle, lures, line & gear for South Shore anglers.
Step Inside
A Look Around the Store
Click any photo to enlarge. Ten snapshots of the General Store — from the live-bait cooler and ice cream counter to the antique chainsaw wall and the merch shelf.
Done Shopping? Head Next Door.
The General Store and Timberrr Bar share the same building. Grab a beer, fresh popcorn, or a pulled pork sandwich and step out onto the Lake Superior patio.